Mission in Action

We help fund organizations that are reducing the impact of climate change and improving access to outside and the trades.

Current Core Partners

Younger and older woman wearing outdoor afro shirts and sitting together in a hammock, both smiling and watching something on their phone.

Outdoor Afro Since 2012

Supporting their mission to celebrate and inspire Black connections and leadership in nature.

Large, snowy mountain behind vast, green trees.

The Conservation Alliance since 2005

We believe the collective power of business can protect North America’s wild places and outdoor spaces.

Leave No Trace Since 2008

Helping protect natural areas through community-based efforts that ensure over-loved recreation areas will thrive.

Group of kids posing on lakefront rock with mountains and fog in the back.

KEEN Effect Grants

We started our grant program in 2005. From protecting public lands to getting historically marginalized communities out into nature, our grantees are actively creating a better world. (Thank you, grantees!)

Past KEEN Effect Grantees

KEEN Effect Grantee Chicago Adventure Therapy kayaking with kids

Small Is Powerful

A child exploring nature in Costa Rica

Swimming Like Grandparents

A bird's-eye view of a coastline

Adapting to a Changing Planet

A child helps a baby sea turtle reach the ocean

Happy Like Turtles

A group of children walking in the ocean

200,000+ Hours in Nature

Woman in construction gear working on metal frame of building

She Builds Grants

Our She Builds grants support nonprofits that provide access to quality trade skill education and networking for girls and women looking to join the trades.

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